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Medical tourism, even a decade back, was largely unheard of. However, in recent years, medical tourism has become an industry on its own. It is a phenomenon that has taken the world of healthcare by storm. Its impact can be felt strongly in the tourism industry as well. Everyday we get to hear about how medical tourism has helped, and continuing to do so, countless people get better at affordable costs. So, what is medical tourism? Why is everybody talking about it these days? Let’s take a closer look.





Medical tourism, as the name itself suggests, is a combination of medical services with tourism. In other words, it’s tourism with a purpose. The practice of visiting new places in search of favorable climate or on just being advised by a doctor to go ‘on a change’ is not new. Medical tourism is just an evolved form of this age old habit of humanity.





The primary reason behind its surging popularity is better healthcare services at an affordable budget. When one’s health is one’s concern, it is natural to look for the best treatment options within one’s budget. Countries such as India, Malaysia and Dubai are fast coming to the forefront as provider of world-class healthcare facilities. These include a wide array of highly skilled healthcare professionals, trained in various specialized disciplines, state-of-the-art equipment and modern amenities, impeccable service and personal attention to every need of the patient, and all these at a cost that’s surprisingly affordable.





Let’s face it, medical services in the west are expensive by most standards. Most people in need of specialized healthcare services feel daunted by the high cost associated with them. Countries such as US, Canada or some European nations, offer the same high standard healthcare facilities as India, Malaysia or Dubai, at a cost that’s substantially greater. Frankly, not everybody can afford the high cost associated with healthcare services in his or her own country.





All this naturally necessitates the need to look for similar healthcare services elsewhere, where the cost is significantly lower. Healthcare tourism makes it possible to save up to 80% (as compared to US/UK) on medical costs by opting for countries like India. Healthcare tourism in India is fast gaining in popularity because of this simple reason.





Medical tourism also gives you other advantages such as reduced waiting periods for your treatment. If there is a critical treatment involved, or an operation that needs to be done quickly, you can initiate the process almost immediately after contacting the healthcare professionals in these countries. Most hospitals or medical establishments in the US or UK have lengthy waiting lists and necessitate wait for a substantially longer period of time.





Medical tourism does not mean that you have to compromise on anything just because you are not in your own country. Smart and well-informed professionals, speaking fluent English and attending to every detail with meticulous attention, only add to the overall experience. You can rest assured knowing that the task of caring for your health is in good, able hands.





In the final analysis, the reasons that contribute to the ever increasing popularity of medical tourism are not difficult to understand. Exorbitant cost of healthcare and medical facilities in advanced countries, ease and affordability of international travel, favorable currency exchange rates in the global economy, rapidly improving technology and high standards of medical care in the developing countries - all of these have contributed to the rapid development of medical tourism.



Sam D'Costa is well known professional in Online Marketing and web promotions.

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